BslashE was founded in 2014 as The Butterflys Effect — a lean, research-driven consultancy serving startups, business incubators, and enterprises across India, Oman, and the UK.

Over a decade, we grew. We added brand identity, digital marketing, and website development to our practice — not as separate offerings, but as natural extensions of our research-led approach. In 2024, we rebranded as BslashE to reflect who we had become: a full-service research and branding partner for businesses that want to grow with clarity.